ETITC

Museums have become warehouses that store more objects than they are able to display. And visitors are no longer content with the singular narratives with which the objects are framed. We are developing a project called ETITC to revolutionize the way a museum can interpret and present its collection, using the gesturally driven Zeugma interface developed by Treadle & Loam, a Los Angeles based technology-and-design atelier. This project abandons the old ways of thinking about the visitor experience by transforming the typically passive art experience into an active engagement—in which visitors take a real-time curatorial role and so find themselves reflected and identified as a vital part of the museum experience.

Check back with us soon for further developments on this exciting new project.